SHEN Xiaodong, currently based in Paris, set foot in music business world by bringing new and exciting Chinese talents to Europe (to name a few: Re-Tros, Duck Fight Goose, Wang Wen etc.)
He then launched his touring agency Mentha & Partners, providing Asian representations for bands such as Suuns, The KVB, Moon Duo, Motorama, Sleep Party People etc.
Promoter in mainland China, he has also done, with his associates, mutiples tours in mainland China including Beach Fossils, Ceremony, The KVB etc.
Apart from his expertise on live music touring and production, he’s also involed in French Miracle Tour, a newly created project which brings young and fresh French artists to Asia in order to develop furthur the artists in the region