With over 14 years of experience working in the Indian Music Industry, Shatadru has worked with some of the biggest brands and artistes in the record label business. Starting his career at Saregama India Limited in 2005 in the Publishing & New Media department, he later shifted to handling A&R for non-film content. He joined Times Music in 2011 where he headed the International Licensing & A&R vertical till 2018. He has extensive experience across functions in the music business having handled profiles in A&R, Marketing, Publishing & New Media. He now works as a music content consultant for various OTT platforms and digital agencies.