Roleff Kråkström, Managing Director, Moomin Characters

Roleff Kråkström is the Managing Director of Moomin Charcters Ltd. overseeing the Moomin licenses globally. Also Founding Partner and board member of Rights & Brands Agency, a Nordic agency working with character representation and branding from publishing and PR to licensing, merchandising and digital, Roleff has a versatile view to the licensing business.