Min Yoo, Managing Director, YouGov APAC China

Originally from Korea, and reared in the US, Min has been living and working in China and Asia for the past 15 years. He has worked for organizations like the Economist Intelligence Unit, and advised to Fortune 500s, government ministries, corporate enterprises and agencies on strategy, marketing and PR. He is the Managing Director, China & Korea for online and mobile research firm YouGov. He is also a stakeholder in several other businesses in the F&B, entertainment, hospitality, travel and education industries.

Min, please tell us what questions your speech at EARS on Helsinki 2015 will give answers to?

What is the importance and impact of K-pop on Chinese consumers and the global economy, industries and brands? Taking into account social media behavior and the habits of Chinese consumers – what works and what doesn’t for marketing?

What question would you like to have answered at EARS on Helsinki?

How do Scandinavian countries and companies view China? What information is missing on the Chinese consumer and commercial landscape?

Here are few things Finland is known of. Pick one you would like to experience in Helsinki:

midnight sun / hand-picked berries / heavy metal /sauna and skinny dipping

Sauna and skinny dipping!