Anu Anna George, Artist Manager, Mixtape

EARS on Mumbai speaker Anu Anna George joined the music industry, fresh out of college, in 2009. Having represented artists such as Shaa’ir + Func, Sky Rabbit, Donn Bhat & Monica Dogra, she began her career in music business as an intern at a time when the industry was a small community of people promoting non-film music. Her first steps were at Only Much Louder where she worked under the now defunct music label Counter Culture Records, following which she joined the marketing and activation team at Rolling Stone India where she executed music IPs for brands such as the Jack Daniel’s Rock Awards that honoured independent musicians. After a two year stint at Rolling Stone, she joined Mixtape where she has been working for the past 5 years. Mixtape is primarily an Artist Management company that has a bookings division that organizes tours and club nights around the country and has been long term partners with festivals such as Magnetic Fields Festival, Sula Fest, India Bike Week, to name a few.