EARS is an exceptional platform creating unique crashes – between countries, between different industries and most of all, between people. Here are some thoughts shared by the speakers of EARS on Helsinki 2016.

“For VR to hit big with consumers, we need to have a customer meeting point where consumers can easily try virtual reality forDEV-401 the first time. And for VR to really be applicable for the mass population, it needs to be able to give people the value of time and space. It can really help to lift time and space limitations and create brand new experiences.”
DONG IL DILLON SEO, CEO, VOLER CREATIVE

“Hip hop is one of the best genres to set trends, because the idea of hip hop is to show that you are cool based upon what you wear and who you are. And it’s about having 100 % confidence in all of that. If hip hop artists collaborate with fashion brands and people see it, that’s where the trends begin.”
FLOWSIK, HIP HOP ARTIST

“Beyond money, the most important investments in collaboration are time and effort. Before you jump into the van, sit down and look at what collaboration really means. And when you start, treat your partners as equals. I’ve noticed that India and some of the other Asian countries are still treated as the little brother, and that is just not really helpful in any kind of project.”
PREETI GAONKAR, FOUNDER, DIRECTOR, NOTHING REGULAR

“In Korea, people try not to wear C2090-610 really famous brands. Independent brands produce clothes and people buy them on Instagram via Direct Message.”
JANGMIN CHOI, FOUNDER, VISLA MAGAZINE

“If you want to enter the music market in China, contact a trusted partner, get their help on getting your paper work done, come up with a schedule, download WeChat (!!!) and eat a lot, as best connections are made over dinner.”
PHILIPP GREFER, CO-FOUNDER, FAKEMUSICMEDIA

“When going into co-productions you need to be properly motivated, have a true yearning to work with other countries. Don’t just do it for the money.”
JOOICK LEE, FILM PRODUCER & CEO, SCS BORAM ENTERTAINMENT

“You have a soul. Trust it with your five senses and Asia will come to you. It will take time, but it will happen.”
MIKEL ROSEN, FOUNDER, LONDON FASHION WEEK