Aparajita is one of India’s trailblazers bringing in dynamic changes in the music industry. Her unique sense of creativity is designed for the creation of new avenues of content display, engagement, journalism, visualization, and monetization. She is the Co-Founder and Editorial Lead of Loudest.in, India’s first B2B Music community, a venture focused on editorials, Intellectual Property, Events, and Premium content.
Loudest.in in the last one year has created a niche for itself in the music industry through a series of activities that have helped the Music Industry find new innovations, brand & advertiser engagements, consumer touch points, and Music Inc. Conference platform that brings together intersections of Music with Brands and Technology. The event witnessed the 100 most powerful speakers from the music industry.
Music Inc. conference combined with +1000 editorial content, music production workshops with local and international artists like 5 Time Grammy Awardee Jeff Bhaskar, development of a community of writers & consumers reflect the entrepreneurial streak she carries.
Her unique sense of creating products in the creative industry is based on Design and Designing Creative thoughts that are aimed at solving and highlighting the problems in the Music Business. Loudest.in as a Brand and Platform is the result of her designing and introducing a new product mix in a traditional media company Exchange4Media.
At a young age, she is combining her skills and passion for music into building a series of creative products which engage Artist, Musical Works, and Music Fans. A Philosophy Major from India’s leading college, Lady Sri Ram College For Women and is pursuing Stanford D-school’s Design Thinking module at IDEO besides being well versed with Social Good, CSR, Brand Marketing and Content Innovations.