Elina Björklund, CEO at Reima

Elina Björklund was appointed CEO of Reima Oy in 2012. Reima is the leading Nordic functional kids wear brand currently owned by Riverside, the US based private equity investor. Prior to joining Reima, Elina was Partner and Director of Management Consultancy B&B Advisors in Shanghai, China. Prior to this her working history included executive roles in companies Fiskars Plc and Iittala Group. Elina has had several positions of trust throughout her career, including Marimekko Plc and Finnair Plc.
 
Reima has entered the Chinese market in 2012, and is now moving into a new expansion phase via its new distributor. At EARS, Elina Björklund will share the story and experiences of Reima’s activities in China.