Recently you won the Wallpaper* Designer of the Year 2014 Award. What are your next goals or projects you are working on?
We have a lot of projects that we work on and never see awards as goals. Those things just kind of come. Designers are a lot like performers. They say that a musician is as good as their last performance. If you are a pianist and you fail at a concert, no one will ever want to see you again. I think that’s same with us designers. If you do one bad project, people will forget about all the previous good projects and only remember the very last one. So what I think we try to do is that the next project has to always be better than the previous one. So always thinking of fresh ideas, always challenging yourself, never taking convictions or traditions as the only way, finding new possibilities and doing things differently.
Here in EARS you talked a lot about re-branding and reusing spaces. What is the value of reusing old buildings?
I think people talk a lot about sustainability. Often that kind of talk has to do with technology, finding new technology, new materials in order to recycle and reuse. But I think one of the easiest ways to sustainability are; number one, make thinks that last. If for example a building is built to be long lasting, you don’t need to rebuild. The second thing is to reuse. It’s very sensible and common sense way of making your environment sustainable. For example if a shopping center ceases to exist as a viable commercial center, then you can see a theater taking over or a church or a school as the building is already there and the structures are already there. I see that reusing something is a good example of sustainability.