Based in Taipei, Taiwan, Jesse Liu launched his boutique concert promotion company ICON in 2006 and now books 30 to 40 international bands annually in every corner of Asia. Booking a wide range of acts from Jason Mraz to Rob Zombie; Toro Y Moi to Lamb Of God, Jesse has consistently toured some of the finest rock acts across Asian. He has worked with the largest festivals in Asia, scouting new talent for Summer Sonic (Japan), Pentaport Rock Festival (Korea) and Midi Festival (China) to name a few. Jesse is now focused on China’s rock music market and still dream of changing the world – one show at a time.